WordPress comes Free of Cost:
Yes you heard it right! WordPress is free. There are other cost which are associated with your website like Hosting with WordPress, Upgrade to higher Template. If you are not even a technical person you can use this and mange this with free templates.
Optimized Websites for Search Engines:
Google loves WordPress sites and this the one of obvious reason to choose WordPress. WordPress have clean and easy to read code which makes your website to crawl and help to give get good Google index. There are different free and paid plug-ins which can help you make your website search engines friendly.
Responsive themes for Mobile Optimized View:
There are number of responsive themes available for WordPress that scale to fit any of screen. So when it comes to traffic via Mobile, Laptops, iPads and desktop you will never going to miss out any one.
Blogs and Social Media:
WordPress was built as a blogging platform and adapt different features as per the demand of users. So yes WordPress support Blogs which is very useful for digital marketing. WordPress allows you to easily connect with all your social media platforms or accounts so that you can easily share the content with your followers. Your site visitors can share, comment, like and otherwise engage with anything they really like on your site.
Analytics and Tracking:
When you are doing any kind of marketing Analytics and Tracking is going to be the great essence. Analytics can help us to improve and will tell us where we are doing the right things. As I told you Google loves WordPress, there are lots of ready to use free tracking and analytics tools available. Also Any WordPress site have an analytics panel which will tell you how many people have visited your site, and how often. If you’re looking to optimize the traffic to your site, WordPress is a powerful, free tool to take advantage of.
Flexibility and Customization:
WordPress has more than 55000 free plug-ins, which means if you want to change or upgrade within your website there are lots of plug-ins available and can use it very easily. This gives you flexibility to change your site to fit with unique needs without knowing any codes or technical language.