Big Data in Marketing: Promises, Challenges and ThreatsMarketing researchers are wondering what lies ahead for big data. Marketing Scientist Kevin Gray asks Professor Koen Pauwels for his…
Demystifying Data ScienceMarketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it…
Helpful Interview Insights for Recent Graduates From An EmployerShhh, keep our interview process a secret would you. The interview process is a weird one, the all-star candidate has…
The AI Bubble: A Discussion with Andrew JeavonsFew things in recent years have been as talked about and as misunderstood as Artificial Intelligence, aka AI. Professionals working…
AI For The Non TechnicalAs a marketing science person, I need a good understanding of what AI is and what it can do, especially…
Sustainable Mathematics2019 has seen a series of strikes around the world demanding action against climate change began as part of Global…
starting the PhD – anticipate tasks and timingsIt’s little tricky to write generic advice about the PhD. That’s because every PhD is unique, as is every doctoral…
