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Big Data, Small Data, or Both?

Historically, marketing research has been mostly confined to consumer surveys, focus groups and in-depth interviews. At least this is the…

Chatbots in a Nutshell

Marketing scientist Kevin Gray asks Dr. Anna Farzindar of the University of Southern California about chatbots and the ways they…

FinTech Demystified

FinTech encompasses multiple technology and business domains including Blockchain, Distributed Ledger Technologies (DLT), semantic web technologies and governance, among others.

Data and Oil

I am a data scientist and first heard “data is the new oil” nearly fifteen years ago. But oil is…
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