Academic · Blockchain · Business · Big Data in Marketing: Promises, Challenges and Threats Marketing researchers are wondering what lies ahead for big data. Marketing Scientist Kevin Gray asks Professor Koen Pauwels for his…
Academic · Data · Technology · Demystifying Data Science Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it…
Academic · AI · Fintech · The AI Bubble: A Discussion with Andrew Jeavons Few things in recent years have been as talked about and as misunderstood as Artificial Intelligence, aka AI. Professionals working…
Academic · AI · Data · AI For The Non Technical As a marketing science person, I need a good understanding of what AI is and what it can do, especially…
Academic · Data · Big Data, Small Data or Both? Historically, marketing research has been mostly confined to consumer surveys, focus groups and in-depth interviews.
