We work closely with a wide variety of technology vendors. Our primary objective is to ensure IT buyers can more effectively leverage their IT budgets.
The services we offer to you as IT vendors are designed to support you in: building better products, educating your potential buyers and helping you effectively reach the most appropriate persons.
We do this by providing: knowledge, influence through our publications and marketing support. Our reputation is built on publishing independent, intelligent, well-articulated publications on all aspects of the financial services industry.
Our publications help both large and small vendor clients:
- Identify and exploit market gaps and product sales opportunities
- Better understand the key market drivers of demand
- Position products and services more profitably in the market
- Deliver product and service solutions delivering real economic value to customers
- Deliver compelling marketing communications messages to customers
The skills and experience of our team, together with our alliances and partnerships, can be used to enhance your tactical marketing activities.
B.I.S.S. Research can provide speakers and facilitators, deliver sales education, provide media skills support to deliver key messages.
White Papers/Product Reviews
Based on detailed knowledge of the financial services industry, B.I.S.S. Research writes clear, concise and compelling White Papers or Reports. Bringing an outside eye to your products and services, and articulates the business benefits for your audience.
B.I.S.S. analysts have a profile of business to IT and have a proven track record within the financial services industry. By releasing the knowledge built up over decades B.I.S.S. Research offers a unique perspective.
Research shows that 80 per cent of IT buyers use White Papers at the ‘setting the strategy’ phase, and 50 per cent use them at the product recommendation stage. Bitpipe says 57 per cent of buyers use White Papers or Reports to influence their decisions.
Unlike other forms of benchmarking our unique accreditation process focuses on examining and measuring a particular product or service provided by the vendor against the buyers requirements.
B.I.S.S. Research is the only research company performing this type of Accreditation globally. The Accreditation has been increasing its profile in the market over the last 7 years with over 30 different software vendors taking part. (Full details of the two step process can be supplied upon request)
Most notably the B.I.S.S. Corporate Actions Accrediation has attained a prominent position, denoting excellence of product in this vertical recognised by vendors and buyers alike.
B.I.S.S. Accreditation Logo
Established in 2003, the B.I.S.S. Accreditation is awarded or not, on the basis of verified information supplied to the various independent panels from financial institutions across all the financial services, market sectors, who give of their time and expertise to voluntarily, score the vendors and provide their input into the benchmarking process.
Accredited vendors can display the product differentiating B.I.S.S. Accreditation Logo throughout the validation period.
Provide unbiased evaluations of vendors who are a solution or service provider.
Vendors profiled in our reports are given the opportunity to correct factual errors prior to publication, but cannot influence B.I.S.S.’s analysis or opinions of the solutions, or services being evaluated. Firms cannot purchase or influence positive exposure.
The findings and analysis in B.I.S.S. benchmarking reports reflect our analysts’ considered opinions based on their knowledge, the product or service demonstrations, research of the market and the independent panel’s feedback.
Vendors who have regularly had their products benchmarked have reported new sales, instigated by the B.I.S.S. Accreditation and Benchmarking Reports.
B.I.S.S. Research knows the importance of having a better understanding of the financial services industry and has developed training courses to help companies gain the industry knowledge and strategic insights they need to differentiate themselves from the competition.
B.I.S.S provides bespoke in-house training sessions for vendors, these can be educational sessions which range from simply increasing general knowledge of how the securities market works, who the players are and what instruments are traded and how the whole thing fits together. Or can be on a specific topic where for example, the vendor may be considering entering a new market or developing a new product and wishes to gain a better or a more in-depth understanding.
B.I.S.S. Research has provided this type of educational training for different sections of the workforce from customer service teams and sales teams to Board Members.
B.I.S.S. can supply internal Analyst briefings providing market intelligence on ‘what’s hot’ and ‘what’s not’ in the Industry today, allowing vendors to better plan their development, sales and marketing strategy, these sessions can also provide explanations of the connections between current industry pain points, key business drivers, and IT spending patterns.
B.I.S.S. Research provides a range of Advisory Services to software vendors to assist them in strategic planning of system developments to meet industry expectations and maximise oppportunities to lead the market.
The services can include; competitor analysis, assessment of the strengths and weaknesses of the product and market positioning.
Our advice extends to testing system development plans to assess the value of the development in meting the buyers requirements.
Articles/Blog Writing Service
B.I.S.S. Research can provide opinionated, thought provoking pieces for vendor newsletters on a variety of topical Financial Services Industry subjects.
Articles can also be for publication on your website and/or the B.I.S.S. independent website with a link to the vendor’s website and can also be linked to blogs posted by B.I.S.S. on various internet media outlets.
B.I.S.S. can also provide regular blogs for your website.
Both blogs and articles are an effective way to attract visitors to your website. Updating your website regularly with fresh content is the best way to get visitors to visit your website regularly and a subtle way of increasing your brand awareness.
Opportunities are available for website promotion, e.g. advertisements or white paper promotion on our home page and via our e-newsletter to our subscriber database.
For further information please email email@example.com
Vendors are invited to submit thought leadership articles for publication on the B.I.S.S Research website, use this medium to demonstrate your industry insight to potential customers and thus promote your company and your industry knowledge.
To submit an article please email: firstname.lastname@example.org
To enquire about any of these services please contact us by email: email@example.com or call + 44 (0)207 549 3564