Kevin Gray

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Text Analytics: A Primer

text-analysis
By Kevin Gray and Bing Liu Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics. The interview was first published in GreenBook on January 24, 2017. _____________________________________________________________________ KG: I see "text analytics" and "text mining" used in various ways by marketing researchers and often used interchangeably. What do these terms mean to you? BL: My understanding...

What Makes a Good Analyst?

kevin-gray-analyst-profile
All analysts are not alike. So how do you spot a good one? By Kevin Gray, President of Cannon Gray, a marketing science and analytics consultancy.  Dictionary.com defines analyst succinctly as "a person who analyzes or who is skilled in analysis." For me, a good analyst is able to separate the signal from the noise, and also knows what kinds of signals to look for as well as where, when,...

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