Kevin Gray

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Why Worry About Data Quality?

data quality
If you just assume your data are OK and all you'll need, you're probably going to have a lot to worry about. A good data analyst may seem like a pretty neurotic person to everyone else. Why do they worry so darn much about everything? Why do they keep asking me all these questions? Because, when the client spots something funny in your...

Text Analytics: A Primer

text-analysis
By Kevin Gray and Bing Liu Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics. The interview was first published in GreenBook on January 24, 2017. _____________________________________________________________________ KG: I see "text analytics" and "text mining" used in various ways by marketing researchers and often used interchangeably. What do these terms mean to you? BL: My understanding...

What Makes a Good Analyst?

kevin-gray-analyst-profile
All analysts are not alike. So how do you spot a good one? By Kevin Gray, President of Cannon Gray, a marketing science and analytics consultancy.  Dictionary.com defines analyst succinctly as "a person who analyzes or who is skilled in analysis." For me, a good analyst is able to separate the signal from the noise, and also knows what kinds of signals to look for as well as where, when,...

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